Not
having a web address (www) for your business is increasingly
rare these days. Here are a few reasons why so many businesses
have begun an on-line presence:
Reduced
Cost
No stamps, no ink, no paper = lower costs. Color is standard
- not premium on the internet. Unlike print advertising
which is usually based on the number of people who receive
your ad, your internet presence costs are the same whether
someone accesses your website once a day or 100 times.
Communication
If your website offers visitors a chance to email
you, you’ve just increased your chance of making a
sale. Some customers even prefer email since it allows them
to ask a question without obligating themselves to a full
sales pitch they might get over the phone. Further, email
can be sent round the clock, even when your business is
closed for the night.
Space
Unlike printed ads or newsletters which must conform to
a pre-determined size, your website can grow & grow
at very little additional cost.
Flexibility
Got a special offer? A change of address or phone number?
A new product offering or a new service? Unlike your ad
in last Sunday’s newspaper, your website can change
with your business - and at very little cost.
Round-The-Clock
Put your web address on everything you give your customers
& make your site as extensive as possible. You’ll
be rewarded by a web presence that can answer questions
& bring in customers even when your business is closed.
Attention
Unlike many other advertising messages, customers looking
at your web site are there because they chose to be. If
they’re at your site, they’re likely looking for
the very product or service you offer.
Synergy
Businesses can maximize their advertising influence by linking
their printed advertising (Yellow Pages, newspaper, magazine,
business cards) and their Internet presence. Because printed
advertising doesn’t change, it can be used to point
customers to your website for additional information, seasonal
specials, new coupon offers, driving directions and more.
Call
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800-343-2046
